
From Acoustic-Electric to Electric-Acoustic
The early T5 prototypes had just Expression System pickups on them. Hosler had toyed with the idea of putting an electric pickup in them as well, but says at the time he didn’t know “if the market would give us the right to do that.” He got his answer one night when he went to see his son Joel’s rock band play at a San Diego club.
“Joel and Jon Foreman of Switchfoot were hanging out, and I had brought one of these prototypes out,” Hosler recalls. “And Jon said something like, ‘I wish I had a guitar that could give me some acoustic sounds but also let me put it in full distortion mode.’ And Joel was saying the same thing.
“So we went back and did a couple of iterations to try to make it go, and soon we realized we had something unique. Once you have multiple pickup components, you start thinking, OK, I can get a lot of different sounds if I just combine them in different ways.”
Hosler says that at that point, a lot of ideas he’d had for a long time as a player, as a guitar technician, and from the experience of watching some of the young rock bands and listening to what was on the radio, all began to crystallize.
“I know I’m showing my age, but it seems like with my generation [Baby Boomer], guitarists had different playing styles for acoustic guitar and electric guitar. Now, a lot of the pop acts aren’t playing guitar that way. They seem to have one style that covers both. And you don’t hear lead solos in songs anymore.”
Hosler was also tuning into the production values of a lot of pop music he was hearing, and he kept noticing a distinctively blended electric-acoustic sound. In the studio, bands have the luxury of layering tracks, mixing a crunchy electric track over a warm bed of acoustic. Getting that sound on stage, though, is tougher to pull off. So, despite the fact that the acoustic guitar tends to have a lot of presence on pop records, Hosler observed that it ultimately wasn’t getting much stage time, unless the artists played an acoustic set.
“It’s hard to hear an acoustic guitar in the mix at a rock band show,” Hosler says. “Plus, you look at some of these tours, like the Warped tour; you may have a nine-band lineup, and each group has like 15 minutes to set up. I’m looking at all of these other brands on stage — Marshall, Rivera, Mesa Boogie, Pearl — and thinking, there isn’t a chance we’ll see Taylor up there. But there’s no reason why a quality product like ours shouldn’t be. So that was a motivation factor as well.”
Much of the initial T5 development happened “underground”. Hosler had been talking to Bob Taylor about it, and one day invited him over to his work area to show him the latest prototype.
“He started messing around on it, and said, ‘this is cool!’ He caught it right away — and this wasn’t even plugged in.”
Hosler brought the guitar to a subsequent product development meeting as the group was strategizing the production lineup for 2005, and passed it around for people to play. It didn’t take long for the excitement to spread, Hosler says. Nonetheless, for Taylor to move in this direction was a major decision, and he acknowledges that there was initially a certain degree of “backing into” the domain of making electric guitars.
“But really, once there was the smallest amount of interest, I wanted to keep driving it hard,” Hosler says, adding that once the green light came on, it was amazing how things began to come together, particularly with Bob Taylor galvanizing the multi-departmental effort. It was August. If this was going to happen, the company would have to have fully developed guitars to show in time for the January NAMM show, and production would have to tool up and be ready to ramp up quickly to stock music stores by spring.
“Bob is the best ‘cat herder’ I’ve ever met,” Hosler says. “That’s what he did so brilliantly, in addition to injecting his opinions, and insights. He just knew how to keep everyone moving together in the right direction, getting it into the real product stage.”
The T5 was born!